search engine optimization, is the most important but also most
difficult task in website design and administration. A successful search
engine optimization will make a website or webpage be ranked high with
major search engines and subsequently increase the visibility of the
site. There are virtually uncountable articles on the net talking about
SEO. Many provide helpful tips on search engine optimizations; but some
are indeed misleading. Certain inappropriate SEO techniques can
adversely impact search engine ranking. In general, there are green, red and also
grey areas in the website search engine optimization SEO.
Green Areas of website search engine optimization SEO
Two key green techniques in search engine optimization are writing
good page contents and
working on effective link popularity. The importance of link popularity has to certain extent
been exaggerated in many SEO advices. In fact, the most fundament aspect
in search engine optimization is the off page optimization. A well
written webpage with clear and focal key words or key phrases that are
associated with the page topic will be ranked high by major search
engines even it has very few external links.
elements in off page optimization include 1. proper keyword density, 2.
proper use of ALT and title tag, 2. proper use of h1 and h2 tags, 4.
properly written page title, description and keyword list. Many have
argued that "description" and "keyword" no longer have much weight
on search engine optimization. I have to disagree. Our experience tells
us both tags do have significant contributions to search engine
optimization if they are not spam oriented.
In terms of
link popularity SEO, it is necessary to have certain amount of external
links to your web pages. However, such links must be effective. The
effective links for SEO purposes should occur on the websites that are
relevant to your pages and have high page ranks in major search engines.
Such websites include popular directories and forums in your field,
reputable press release sites that are designed to promote products and
services, and generic bookmark sites than don't disallow monetization if
your sites are intended for profit. Particularly, Twitter is a great
platform to improve your site popularity.
Red areas of website search engine optimization SEO
Certain techniques must not be used in website search engine
optimization. Otherwise, your site may be penalized by search engines.
Some SEO experts advertise new paid "tricks" that guarantee to send
thousands of visitors to your site in short to increase site popularity.
Don't be tricked by this type of advertisement. These tricks typically
use robots to randomly send spam types of links suck as popup and
pop-under, while major search engines tend to impose severe penalties on
those practices. Other techniques must be avoided included keyword spam
in off page optimization; blind and bulk submissions of articles
containing your links to non-relevant forums or message boards; and
excessive participations in link exchange programs. Whether we should
use link exchanges at all remains disputable. We do have seen positive
results in some cases. Nevertheless, massive and excessive use certainly
Grey areas of website search engine optimization SEO
Certain SEO techniques can get your web pages promoted fast and ranked
high. Submitting a link to a hot social bookmark site may get the linked
page indexed and listed in the first few pages by major search engines
within hours. However, these search engine optimization techniques
must be used with caution. Publications in social media or social
networking are great means to promote news, information, articles or
blogs, but you may have a problem if trying to promote a commercial
website. Your sites could be banned permanently for any type of
"misuse". Nevertheless, certain "grey" techniques in
search engine optimization can be utilized to
promote non-blog or non-news type sites through social media network
with legitimacy. Here is how.
First, write a nice informational article pertaining to the content of
your website. For example, if your site is about your construction
business, the article can be about energy saving tips. Article content
must be original. A duplication to an existing webpage that has already
been published on internet could potentially result in the entire
website being banned by the social media sites.
Second, publish the article to your site and have it linked to other
pages. Make sure the article page is also linked from at least one of
the main pages in your site, such as a support page, a knowledge base
page or a resource page.
Finally, submit the link pointing to the article (not your site) URL to
a popular social networking bookmark site. There are many such sites
available. You can easily find them by searching for "social media". If
you plan to submit the link to multiple social media sites, it is
recommended to input a unique tile and a unique description in each